One of the earliest and most impactful components of search engine optimization is link building, but as SEO itself evolved all throughout the years, there have been other more relevant strategies that have seemingly taken over the value of link building. For a handful of people who call themselves experts, link building is a dead strategy and that there’s no point in using it today. Is this claim even true?
It may be true that link building is as old as SEO itself, but it never is true that it no longer holds any significance. The reason why not everyone’s sold in it is because they miserable failed in it. In reality, link building is so challenging especially in terms of building links properly, which is why most people think it’s not worth it.
So, if you are one of the millions of people out there divided and jumbled about the idea of incorporating link building as one of the strategies in your SEO campaign, perhaps learning its benefits will give you a much clearer view and in the process, allow you to make the right decision.
A Simple Plan For Investigating Options
1 – Page Authority
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Even if there already exists so many different strategies to use for you to give your website a higher Google page rank, there is no denying that the search engine giant will always rank pages based on the quality as well as quantity of inbound links to that page. Therefore, if you invest in the quality and correctness of your link building campaign, there will be a much better chance that the pages of your site will have a good rank in organic search results.
2 – Increased Referral Traffic
It’s sad to know that with so many different ways to do internet marketing today, many internet marketers have already forgotten the very essence of building links. You see, the links you build will exist virtually forever, which means that readers and visitors to that page where the link is placed can click it as many times as they want. Therefore, if a reader or visitor is intrigued about the topic you wrote, that individual is more likely going to follow your link and get back to your site. At the end of the day, you will realize that the referral traffic you’re getting using this classic method is more valuable than your other SEO strategies.
3 – Increased Visibility
Lastly, a successful link building strategy will result to more visibility for your website, which in turn will translate to better exposure and recognition for your business or brand.
So, taking those benefits into consideration, it is obvious that link building is still valuable today.