Inbound marketing demands time. It needs much domain knowledge as well. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re searching for such an agency, the following are the five key considerations you have to make:
The Right Fit
Working with a firm that will redesign your website won’t fetch you more visitors. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is design-centric, while inbound marketing is content-centric. Attracting more traffic and leads requires partnering with companies whose main job is to generate traffic through SEO and link building, blogging and content creation, and social media campaigns. The idea is to find certain an inbound marketing agency that has the exact capabilities that will help you achieve your marketing goals.
Clarity of Process
Social media case studies and content creation capabilities are valuable to a client, but even more so is the inbound marketing agency ‘s capacity to tie the inbound pieces together, creating a single comprehensive strategy. More importantly, such agencies should be able to explain their processes in the clearest manner possible, to their prospective clients. This shows that the agency has delivered ROI to clients it has worked with before, further indicating that it has the chops to do the same thing to you now.
Scientific Approach
Your potential agency’s pitch should peppered with such terms as “benchmarks, “analytics,” “metrics,” and other similar words. Progress made toward your objectives have to be measured at each and every step of the way, and an effective inbound marketing agency will have the ability to track all campaigns and provide regular updates on their performance. You are hiring these professionals because you want certain things achieved with the campaign. To know if they’re doing their job, you need scientific data.
Project Management Prowess
Inbound marketing is steered by the development of premium content created for your best prospects. For your inbound agency to succeed, it has to get inside your head to be able to build such content and know those ideal leads. They exist in your world because there are things they have to do for you to make your life easier.
An Inbound-optimized Website
Lastly, is the inbound marketing agency you’re considering posting on its blog on a regular basis? How would you describe their own social media presence? Are their site’s landing pages optimized, and what is the quality of their content of each page? A successful inbound marketing company should be its own ideal case study.