Marketing: 10 Mistakes that Most People Make

How to Do Marketing on Instagram

The practice of marketing products and services traces its roots to many years ago. There has been huge revolutions on how marketing is done year in year out. In earlier days, marketing used to be done mainly using advertisements on print, audio and visual media. The internet however came to change much of what was happening in the past. Platforms on which to advertise increased with the coverage also increasing.

Social media is one of the platforms that are internet-based. It is estimated that over fifty percent of the world population uses social media for one reason or the other. It is this massive following that makes it an important advertising platform. Instagram which is a social media platform has particularly gained popularity. More and more people are opting for it since it supports visual imagery which adds to the message being advertised.

How is effective marketing on Instagram achieved? There are several important factors of consideration that would help in boosting marketing on Instagram. First of all, since Instagram uses hashtags, it is important to use them and use them well. Ensure that the hashtag you use in marketing your product is interactive. For instance you can have a hashtag that enables customers to tag their own photos with those of your products. This would excite customers making them introduce their friends hence leading to more and more people noticing your product.
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Secondly, it is important to promote your products that are marketed on Instagram on other social media platforms. Pundits call this cross promoting for increased attention to a product. With your hashtags being catchy, this is an effective way to use hashtags to get likes for your product. Ensure also that you make posts moderately so that you do not fatigue your customers. It is advisable to make posts twice a day. Followers may feel bored if you post too many times.
Lessons Learned About Businesses

In business, it is important to make a customer feel appreciated. This is why it is also important to ensure that you interact with your customers on Instagram. How can this be done effectively? Well, most customers will want to leave a comment once they find a nice product on your hashtag. Ensure that you reply since it helps in marketing. A reply serves to create more interest from the customer to the product.

For one to be an effective business person, he or she must be creative. On Instagram, you become creative by ensuring that you post innovative pictures about your product. It is easy to notice catchy images hence more people will end up following your hashtag. Ensure that your images do not look ordinary since they can be by-passed easily without being noticed. Finally, Instagram usually has inbuilt tools to help people increase their likes. Such tools could include but are not limited to business profiles and email links. Take advantage of such tools to boost the number of likes on your popular hashtags. If well used using the above given strategies, Instagram can help a business person achieve great success by promoting marketing.

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